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Information strategy vs Content strategy
Over the last couple of years, the term Content Strategy has begun to gain traction in the web domain. Content strategy is defined as “the practice of planning for content creation, delivery, and...
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The six W’s to Content Strategy
We all know the six W’s of a good story: who, what, why, when, where and how. Together, they tell the whole tale. Together, also, taken in a slightly different order, these six questions can lead us to...
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